Jewelmer taps into every individual's passion to create. To welcome the new year, the international luxury jewelry brand introduces the Pearl of Hope bracelet, encouraging all to partake in sustaining a pure and perfect environment.
To wear the bracelet is to hold on to a pledge: "We do not create the perfect pearl; we create the world that makes the perfect pearl."
The Pearl of Hope was created to give back to the Save Palawan Seas Foundation (SPSF), a non-profit organization founded in 2005. Committed to maintaining the pure surroundings of Palawan, hailed as the Philippines' last frontier, SPSF helps preserve a rich marine life and provides sustainable livelihood for Palawan communities. Part of the proceeds from the bracelet will contribute to funding SPSF's environmental initiatives, educational activities, and livelihood programs.
Environmental conservation has always been at the core of the Jewelmer brand. As the South Sea pearl can only thrive in a rich marine environment, each living gem is a testament to how man can live and work in harmony with nature. With the Pearl of Hope, Jewelmer now passes on this defining creative spirt from maker to wearer, from creator to creator. The world that makes a perfect pearl is a work of art that each one lends a hand in building.
To demonstrate this ethos, Jewelmer collaborated with Ugnayan sa Poblacion for the making of the video "We Create Hope." Part of an international artist initiative that has sought to strengthen the connection between France and the Philippines, visual artists Henri Lamy (France), Chufy (Switzerland), and Alexandre Beretta (France-Ireland) come together, showing the creative power of cooperation across ages, races, and cultures.
With the Pearl of Hope, we honor and fulfill a promise: We are all artists, advocates, and creators.