Jewelmer Takes On The Universe As The Official Crown Sponsor for Miss Universe

Jewelmer, the world’s leading cultivator of the rare golden South Sea pearl, makes history as the official Crown Sponsor for Miss Universe 2024.

A revered platform that advocates female empowerment and inspires confidence for women across the globe, its values find resonance with the South Sea pearl, the National Gem of the Philippines and the centerpiece of Jewelmer’s collections.

Coveted for its exceptional luster, with a deep golden hue reminiscent of the warmth of Philippine sunsets, the golden South Sea pearl has long captivated imaginations. An emblem of exquisite rarity, this precious gem is a testament to the symbiotic relationship between man and Mother Nature, for it is only by protecting nature that the pearl is able to grow and thrive.

Jewelmer’s partnership with the Miss Universe Organization coincides with the brand’s 45th anniversary, a legacy of sharing the splendor of the South Sea pearl with the world. As the first Filipino-crafted crown in Miss Universe’s renowned history, Jewelmer is honored to shine the light on the Philippines’ beauty and artistry.

The pinnacle of excellence and savoir-faire, the one-of-a-kind creation was handcrafted by Filipino master craftsmen trained in the traditional techniques practiced in Place Vendôme, the center of elegance in France.

An exquisite ode to life and its universal elements, the crown captures the brilliance of our co-existence with the natural world. It brings to life Jewelmer’s pledge: As long as there is a pearl, there is life shining through every moment.

A beacon of light and hope for the woman whose strength and grace radiates from within, Jewelmer looks forward to inspiring the dreams of generations to come.

With all roads leading to the Miss Universe 2024 pageant in Mexico City in November, stay tuned for the crown’s grand unveiling.