Jewelmer's ad campaign highlights the pearl of the modern woman

In its 38 years of captivating the world of fashion with its golden pearls, international luxury brand Jewelmer Joaillerie has not only championed exquisite craftsmanship; it has inspired a lifestyle—one which celebrates romance, luxury, and the spirit of a woman.

This 2017, Jewelmer launches its ad campaign highlighting the modern woman, depicted through a video and a series of beautifully captured photographs. “The Jewelmer woman is subtly elegant; she has an appreciation for luxury and a genuine relationship with her pearls,” says Jewelmer brand manager Marion Branellec. “This campaign celebrates women who are empowered, confident and loving.”

Set in three different scenarios—a cruise, a board room, and an evening gala—the campaign presents the Jewelmer woman, at the helm of affairs and commanding attention.

“We wanted to come out with something modern and fresh while still staying authentic to our heritage,” says Branellec. “We wanted to break misperceptions that pearls are only for ball gown occasions. Pearls are versatile gems that can dress up any look by enhancing the natural beauty of a woman.”

Jewelmer’s ad campaign celebrates the modern woman, the multiple roles she plays, and the grace, the strength, and the vigor with which she plays them. Through her, the golden pearl becomes a modern icon.

View the video here.